Bilaga 1, patentansökan från Google
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20070156621 |
| Kind Code | A1 |
| Wright; Daniel ; et al. | July 5, 2007 |
Using estimated ad qualities for ad filtering, ranking and promotion
Abstract
A system obtains a first parameter (QP.sub.1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP.sub.1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP.sub.1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.
| Inventors: | Wright; Daniel; (Millbrae, CA) ; Pregibon; Daryl; (Summit, NJ) ; Tang; Diane; (Portola Valley, CA) |
| Correspondence Name and Address: | HARRITY SNYDER, LLP
11350 Random Hills Road SUITE 600 FAIRFAX VA 22030 US |
| Serial No.: | 321064 |
| Series Code: | 11 |
| Filed: | December 30, 2005 |
| U.S. Current Class: | 706/48 |
| U.S. Class at Publication: | 706/048 |
| Intern’l Class: | G06N 5/02 20060101 G06N005/02 |
Claims